This drug parody ad makes an interesting point. Ads with a tagline of “Your secret is safe with Valtrex” actually might be a more effective way for GlaxoSmithKline to market the drug, considering how many herpes sufferers are reticent to share their condition with their partners. The ads could be done by the same agency that does the “What Happens in Vegas Stays in Vegas” ads.
It would be morally and ethically WRONG, of course — but we are talking about Big Pharma here.
It would at least be more true to life than the current overly-earnest approach — always featuring both partners smiling and talking pleasantly to the camera. A good shouting match might be more appropriate.
People really seem to like making fake Valtrex commercials, by the way. Check ’em out.