What hath the Purple Pill wrought?

What hath the Purple Pill wrought?

Dr. Herbert Keating of FearLessAging.net has a great feature in the Hartford Courant detailing the beginnings of DTC advertising by Big Pharma. Keating says it all started with the infamous Purple Pill, an “also-ran, me-too medication [that] became a pharmaceutical superstar.”

Read the whole story here.

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