Sermo

24 Oct: Are Sermo members ready for Pfizer?

Sermo, the online physician community, announced it will be collaborating with Pfizer to Discover, with physicians, how best to transform the way medical information is exchanged in the fast-moving social media environment Create an open and transparent discussion with physicians through the innovative channel offered by online exchange Engage with the FDA to define guidelines for the use of social media in communications with healthcare professionals Work with physicians to develop a productive exchange between pharmaceutical professionals and the Sermo community After I heard of Pfizer’s involvement with Sermo, I was thinking the same thing as everybody else: “Did anyone ask the doctors about this?” According to John Mack , Sermo did — kind of: [Sermo founder Daniel] Palestrant said…