physician

27 Sep: Welcome, doctors!

eMarketer reports: Pharmaceutical sites aimed at consumers are drawing as many as 20% to 30% of their visits from physicians, according to Manhattan Research. Manhattan Research CEO Mark Bard told eMarketer that some of that traffic has been out of necessity. Online marketing to physicians has not been as widespread as direct-to-consumer marketing, and product information sites are just now being supplemented by other features like search.