HealthPricer

06 Apr: Comparison shopping engines always looking for a better equation

Saul Hansell at the New York Times has written an interesting piece on Zillow, the real estate valuation site that is now getting into mortgage comparison shopping. What I found most intriguing is how Hansell characterized his views on comparison shopping engines generally: I’ve been in love with the potential of online services to turbocharge comparison shopping by combing through all the options to find the very best deals. This is a mindset, I’ve discovered, that I share with many engineers and technically minded business people who also see shopping as a great optimization equation. … For all of them, there has been a sadly predictable transition as idealism morphs into the cruel realities of running a business. The comparison…

HealthPricer.com

04 Apr: HealthPricer.com: Michael Brown Is the Man!

One of the things I’ve learned since I began blogging about health and medicine in November 2006 is that online discussion and debate helps people make better decisions. As I’ve become involved in the Health 2.0 movement, I’ve reached the much larger conclusion that this movement is going to transform the entire healthcare system. Why? Because Health 2.0 tools and communities help people to make better healthcare choices — thus becoming smarter consumers. We created a comparison drug search engine, and then a social network, on our site so our members could make smarter buying decisions. One of the main reasons that people who use our site make better decisions is that, by coming to eDrugSearch.com before making a purchase,…