Healthcare blogs

10 Mar: Healthcare 100 surpasses 1,000 health and medical blogs

We announced today that the Healthcare 100 now includes more than 1,000 health and medical blogs submitted by bloggers worldwide. For those of you not familiar with the Healthcare 100, it is a directory, search engine and ranking system designed to assist individuals who are seeking health information from blogs. Since we started the Healthcare 100 in June 2007 with just over 100 blogs, hundreds of health and medical bloggers have submitted their blogs to our directory, turning it into one of the Web’s go-to resources for health-related content. Surpassing 1,000 member blogs is a milestone not just for us, but for the community of health bloggers. One reason I created the Healthcare 100 was to help consumers gain confidence…

29 Jul: Follow eDrugSearch.com on Twitter

We’ve started a Twitter account and would love for you to follow us. If you’re not familiar with Twitter, it’s a social network built around a kind of mini-blogging or group IM tool that allows you to leave messages of up to 140 characters. Some of our favorite bloggers like John Mack, Jack Friday and Matthew Holt are already using it, so we thought we’d try it out, too. You can follow us here: https://twitter.com/carybyrd

28 Jul: Based on your feedback, a few (last?) Healthcare 100 tweaks

We’ve gotten quite a bit of feedback from Healthcare 100 bloggers after adding some new metrics and features to our algorithm this month. Based on this feedback, we’ve now made adjustments to Technorati, Bloglines and Alexa in the algorithm, decreasing the influence of Technorati and Alexa and increasing Bloglines (although it is still a smaller factor than it was in the original Healthcare 100 algo.) We made these adjustments based on remarkably consistent feedback we were getting from people across all positions in the Healthcare 100 rankings. Essentially, we became concerned that our inclusion of Alexa, while a valuable indicator of Web traffic, was overweighting the list in favor big domains (wsj.com, scienceblogs.com, etc.) Meanwhile, our downgrading of Bloglines seemed…

11 Jul: The Healthcare 100 adds metrics, updates algorithm

We’ve been gratified — more than gratified — at how health and medical bloggers the world over have embraced the Healthcare 100. Since we launched the Healthcare 100 a little over a year ago, the list has grown to more than 900 blogs — with hundreds of bloggers submitting their own blogs. Many of our favorite blogs display a Healthcare 100 badge on their sites. The list even got a mention in the online Wall Street Journal a while back. But as they say, with power comes responsibility. Not that we consider the Healthcare 100 all that important in the grand scheme of things — but to the extent people trust in us, we have a responsibility to make the…

01 May: Watch out, healthcare bloggers, the PR zombies are coming after you!

Looks like it’s time to amp up your spam filters, folks. This marketing e-mail, sent to PR firms nationwide by the PR list vendor Bulldog Reporter, was passed on to me by a PR-practicing friend this morning: “Inside Health Media’s huge new blog directory gives PR pros an inside guide to influential bloggers covering health, medicine and fitness.” Inside Health Media now gives you links to 596 blogs on individual diseases, pharmaceuticals, biotechnology, women’s health, nutrition, health policy, health IT, fitness, parenting and much more! This is such great media intelligence on such a hot new media format, I want to give you this blog directory access now. (Warning: Don’t pitch another blog before you review this list.) If you…

15 Apr: eDrugSearch.com’s Healthcare 100 in the Wall Street Journal

Wall Street Journal reporter Raymund Flandez writes about the Healthcare 100 today in his piece, “Getting on the Radar Of an Industry’s Top Bloggers.” Here’s an excerpt: The first step is to find out who the bloggers are in your specific industry. You want to focus your time and attention on blogs that will be the most receptive to talking about the kinds of products or services you offer… Some Web sites list the most influential blogs in a specific industry. For example, AdAge Power150 (www.adage.com/power150), run by Advertising Age magazine, shows the top media and marketing blogs, while eDrugSearch.com’s HealthCare100 (edrugsearch.com/edsblog/healthcare100) ranks the top English-language health-care blogs. Sadly, there was no pen-sketch portrait of me accompanying the article 😉…

28 Feb: eDrugSearch.com Online Health Community in Pharma Marketing News

John Mack is The Mack, as far as covering the world of pharmaceutical marketing goes. So we’re honored that John decided to profile the eDrugSearch.com Community in the February 2008 edition of Pharma Marketing News. The story is called “Prescription Drugs and the Health 2.0 Opportunity; the pdf here provides more detailed coverage. In talking with John for the story, I told him that we hope our new community will attract pharma marketers who want to learn more about what consumers are talking about today. Who knows — maybe a few drug reps and others will join in the fun, although John isn’t optimistic about this prospect. He writes: Much as pharmaceutical marketers may wish to engage consumers in discussion…

17 Oct: Google Reader subscriber totals for the top 20 health & medical blogs

One of the most controversial aspects of the Healthcare 100 ranking system has been the use of Bloglines subscribers as a proxy measure of total subscribers. We use Bloglines for a simple reason; it discloses subscriber totals for all blogs in its system, and it has an API that allows automated tracking of these totals. Until now, Bloglines has been unique in this regard. Soon, we may be able to bolster this element of our rankings with data from Google. Google announced recently that it is has made all subscriber data for Google Reader public. To give you an idea of the data that has become available, the list below shows the top 20 Healthcare 100 blogs — reordered according to…

27 Aug: The Healthcare 100 will never be perfect — but we won’t stop trying!

I’m very proud of the Healthcare 100, because I think it has helped a lot of people (bloggers and non-bloggers alike) discover valuable new sources of information about health and medicine, healthcare policy, and other important issues. I also think our ranking algorithm works pretty well. When we have issues with a blog’s place in the rankings, as we sometimes do, it’s usually not the fault of the algorithm; the problem is that, in attempting to attain up-to-date data from Technorati, Bloglines, and Google, we sometimes hit a snag. Often, it’s a problem on their end — not ours. Nonetheless, this sometimes results in rankings that we must go back and manually correct. Such has been the case recently with…

21 Aug: Rost vs. the Pharma Blogosphere?

It used to be Peter Rost vs. John Mack, but now it seems that Peter’s popularity with some other pharma bloggers may be slipping following the release of his new book, The Killer Drug. Bloggers are protesting Peter’s “shameless self promotion” on his own blog and newly acquired BrandweekNRX. A comment on Peter’s post “Is BrandweekNRX boring?” put it this way: The only thing that’s boring is this tit-for-tat between you and he-who-now-must-not-be-named. I don’t know about anybody else, but I find it to be an incredibly childish and ridiculous pissing contest that’s making you both look bad. I read this blog for news and analysis, not he-said he-said, and I’m coming back less and less. Ignore him and get…

02 Aug: Can Rost lift BrandweekNRX from the blogosphere’s bowels?

Pharma bloggers are abuzz with the news that Peter Rost is replacing Jim Edwards as writer for BrandweekNRX. Writes Peter: Clearly some of things I have written in the past on Question Authority are more fitting for Brandweek, and some are less so. It will be interesting to see if the more fitting material drives traffic to Brandweek, or if people really want to read the more unprintable material right here . . .So now you have to read two blogs. So, will people do as Peter wishes and read him at both blogs? Peter’s Question Authority is currently ranked #42 in the Healthcare 100. Among pharma bloggers, only John Mack and Jack Friday rank higher. BrandweekNRX, meanwhile, has struggled;…