drug ads

11 Aug: Drug ads to be banned? Keep dreaming

As those following the healthcare debate are aware, President Obama has backed off his campaign promises to legalize drug reimportation and require drug companies to negotiate drug prices with Medicare. Apparently deciding that healthcare reform would be defeated if he had to fight both Big Insurance and Big Pharma, he has decided to let Big Pharma off the hook. Now, “healthcare reform” has become “health insurance reform” in the president’s speeches. Millions of Americans, as well as many in Congress, are frustrated by this decision. And perhaps this frustration is behind current efforts in Congress to ban pharma ads directed at consumers. Let me play prognosticator for a moment: It’s not going to happen. Believe me, I would like to…