brand name prices

23 Jun: What’s the difference between brand-name and generic drugs?

In the United States, we’re trained virtually from birth to value brand names — in fact, often to overvalue them. Did you know, for example, that when large corporations buy one another, they often have to pay millions — or even billions — of dollars for something accountants call “intangible assets”? One of these assets — called “goodwill” — can be thought of as the value of the brand. It reflects the profits a company makes over and above what you’d expect from the tangible assets alone, simply because of its reputation. Big pharmaceutical companies want you to buy into the value of brands when purchasing prescription medications — so you’ll pay more for them. That’s one of the reasons…