Prescription Assistance’s “Orange Bus” is a PR steamroller

Just look at the amount of local news coverage the PPA’s “Orange Bus” campaign is getting across the country. It’s certainly no Straight Talk Express, but I guess people are so desperate for any kind of relief from high prescription prices that they’ll show up to see Montel Williams talk about how great Big Pharma is.

Here’s an example of the news coverage this astroturf campaign has been getting.

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