Zyrtec slaps down Claritin in guerrilla marketing war

Finally — pharmaceutical advertising on a budget! Yeah, I know I’m late to the party on this one, but I wanted to chime in: Love this campaign.

Compared to the shlock we usually get from Big Pharma, it’s a breath of fresh air (so to speak).

Read more here.

Also here are some prices comparisons:

eDrugSearch - save on medication costs and get free drug coupons

Claritin prices vs Zyrtec prices. However, in price Claritin is the clear winner!

About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs.

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