Zyrtec slaps down Claritin in guerrilla marketing war

Finally — pharmaceutical advertising on a budget! Yeah, I know I’m late to the party on this one, but I wanted to chime in: Love this campaign.

Compared to the shlock we usually get from Big Pharma, it’s a breath of fresh air (so to speak).

Read more here.

Also here are some prices comparisons:

Claritin prices vs Zyrtec prices. However, in price Claritin is the clear winner!

About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs.

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