It might not be as far-fetched as it sounds. According to Jim Edwards at BrandWeek.com:
[Johnson & Johnson] will launch a promotion this month, in which churches, charities and nonprofit groupsâ€”such as the Girl Scoutsâ€”will be encouraged to sell J&J’s painkillers and cough medicine to their friends and neighbors. For every purchase of a J&J brand, including Tylenol, Sudafed, BenGay and Motrin, J&J will donate 8% of the sale to the community group…
Here’s how it works: The volunteer persuades a neighbor to buy their regular over-the-counter medicine from J&J as part of the fund-raiser. The consumer then goes to Ucareorg.com to punch in the code for their specific fundraising group. After that, any product they buy will benefit the community group.
(Note: At the moment, the Ucareorg.com site appears to be down.)