Believe it or not, Pharma TV could hit Europe soon. According to the U.K.’s Guardian,
Four of the world’s biggest pharmaceutical companies are proposing to launch a television station to tell the public about their drugs, amid strenuous lobbying across Europe by the industry for an end to restrictions aimed at protecting patients. Pharma TV would be a dedicated interactive digital channel funded by the industry with health news and features but, at its heart, would be detailed information from drug companies about their medicines.
The four companies behind the idea — Johnson & Johnson, Pfizer, Novartis and Procter & Gamble — claim that this would be a good way to enlighten patients, a.k.a another good way to market their products. The most telling excerpt from the article:
The industry has been lobbying in Europe to be allowed direct access to patients. It argues that lifting restrictions would help its competitiveness and has hinted that companies may relocate to the US, where they can advertise to patients who then demand drugs from their doctors. Profits have soared there as a result.
If you can’t get your way, just go to America; they’ll do anything for drug companies there.
Hat Tip: PharmaGossip