Computerworld posted an interesting story today on how fly-by-night advertising companies are working with spammers to place text-link ads (like the Google AdWords ads you see on the right-hand side of the page when you run a Google search) on the Web sites of bloggers.

One reason these companies are working to get their ads placed directly on bloggers’ sites is that, in many cases, Google won’t accept them because they don’t meet its standards. It doesn’t surprise me that some of the advertisers referenced in the Computerworld piece were online pharmacies.

You see, Google has strict guidelines for the advertising it will accept from online pharmacies. As
the company’s advertising policy states:

Google AdWords requires all online pharmacy advertisers and affiliates in the U.S. and Canada to be members of the PharmacyChecker Licensed Pharmacy Program. Additionally, ad campaigns for prescription drugs can only target the U.S., U.S. territories (American Samoa, Guam, Puerto Rico, U.S. Virgin Islands), and/or Canada; these ads will not be displayed in other countries. To be fair to all of our pharmacy advertisers, we make no exceptions. If you aren’t granted a PharmacyChecker ID, we won’t be able to run your ads.

Like Google, eDrugSearch.com only accepts licensed Canadian pharmacies that are approved by PharmacyChecker. We ensure that member pharmacies have been properly licensed by their provincial or state governments.

The fly-by-night online pharmacies are shut out of Google (as well as the Yahoo! and Microsoft ad networks, which have similar policies), so they advertise by whatever means they can — by sending you spam e-mails, tricking bloggers into running their ads on their sites, and in 100 other nefarious ways.

If an online pharmacy’s ad is approved by Google, you can be pretty confident the pharmacy is OK. If it’s not, be wary.

About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs.

eDrugSearch.com - Search. Compare. Save.

0 thoughts on “Which online pharmacy ads can you trust?

  • Annie Alexander says:

    I know that I am not alone in being thankful for the care that edrug uses in being sure that any online pharmacy they work with has met all safety standards. We need more sites like Google, Yahoo and especially eDrugsearch that will help us safely manage our prescription drug needs.

  • craig kaufman says:

    This sounds much more like censorship than care. Up to this point the web has been a place of Caveat Emptor, but do we really want Yahoo and Google to be our Censor?

    As far as importing drugs into America, the quality issues are simply smokescreens to mask the obscene drug prices Americans pay. If the drugs were being sold in America at reasonable prices, the import issues would be non existent.

  • @Craig..true but in the meantime you have a son or daughter sick you cant afford the 350 medication no generics acc. to pharmacy..you can waite tile the health care system is fixed OOORR you can order online and hope that SOMEBODY would care enough to screen as best they can on your behalf..i say
    THANKY YOU GOOGLE..AND THANK YOU YAHOO!

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