Dr. Herbert Keating of FearLessAging.net has a great feature in the Hartford Courant detailing the beginnings of DTC advertising by Big Pharma. Keating says it all started with the infamous Purple Pill, an “also-ran, me-too medication [that] became a pharmaceutical superstar.”

Jeff says:
Here’s what it’s wrought:
http://www.kansascity.com/449/story/238978.html