The misadventures of Matthew Sherman, prescription drug namer

I must be the only one on YouTube who’s fascinated by the videos of Matthew Sherman — since by the view count, nobody else appears to be watching them. And I know it’s just another LonelyGirl15 stunt — but it’s interesting to me, just the same.

The gist of it is this: Matthew says he’s an “independent prescription-drug namer” who is responsible for naming drugs like Vioxx, Wellbutrin, Paxil and Advil. He says he’s doing a 12-part YouTube series on “How to Be Creative,” in which he discusses his techniques for naming top-selling medications.

By episode five, Matthew has been fired by his top clients for getting drunk and talking smack in episode four, which you can view below.

Watch the whole series here.

About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs.

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