The misadventures of Matthew Sherman, prescription drug namer

I must be the only one on YouTube who’s fascinated by the videos of Matthew Sherman — since by the view count, nobody else appears to be watching them. And I know it’s just another LonelyGirl15 stunt — but it’s interesting to me, just the same.

The gist of it is this: Matthew says he’s an “independent prescription-drug namer” who is responsible for naming drugs like Vioxx, Wellbutrin, Paxil and Advil. He says he’s doing a 12-part YouTube series on “How to Be Creative,” in which he discusses his techniques for naming top-selling medications.

By episode five, Matthew has been fired by his top clients for getting drunk and talking smack in episode four, which you can view below.

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Watch the whole series here.

About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs. - Search. Compare. Save.

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