Pharmaceutical Marketing Online: Stuck in Web 1.5

Check out the new report by eMarketer. Says analyst Lisa Phillips:

Consumers are all over the Internet looking for health information, typically visiting two or three health sites when they go online … They find more information from search engines than television ads, and they trust the Internet more than friends and family for information on prescription drugs.

Unfortunately, they generally don’t trust the pharmaceutical industry.

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About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs. - Search. Compare. Save.

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