Pharma marketing and user-generated content

Categories: Prescription Drugs | Posted On:

Here’s a promo for CBI’s eMarketing for the Pharmaceutical Industry Conference, scheduled for March 7-9:

While the conference intends to help Big Pharma learn to harness social media tools, it raises the question of whether these tools will ultimately strengthen — or disrupt — Big Pharma’s stranglehold on consumers.

eDrugSearch - save on medication costs and get free drug coupons

My guess is that Big Pharma has at least as much to fear here as to exploit.

About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs. - Search. Compare. Save.

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