Prescription Assistance’s “Orange Bus” is a PR steamroller

Just look at the amount of local news coverage the PPA’s “Orange Bus” campaign is getting across the country. It’s certainly no Straight Talk Express, but I guess people are so desperate for any kind of relief from high prescription prices that they’ll show up to see Montel Williams talk about how great Big Pharma is.

Here’s an example of the news coverage this astroturf campaign has been getting.

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About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs. - Search. Compare. Save.

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