One of the things I’ve learned since I began blogging about health and medicine in November 2006 is that online discussion and debate helps people make better decisions. As I’ve become involved in the Health 2.0 movement, I’ve reached the much larger conclusion that this movement is going to transform the entire healthcare system. Why? Because Health 2.0 tools and communities help people to make better healthcare choices — thus becoming smarter consumers.
We created a comparison drug search engine, and then a social network, on our site so our members could make smarter buying decisions. One of the main reasons that people who use our site make better decisions is that, by coming to eDrugSearch.com before making a purchase, they are less likely to jump to hasty (and wrong) conclusions — about what medicine to take or what pharmacy to choose.
Thankfully we have a friend in this space that feels the same way — Michael Brown, HealthPricer.com President and CEO.
HealthPricer was founded in 2003 as a manufacturer of custom health supplements, the site has morphed over the years into a technology company, one aspect of which is a comparison shopping tool for health products.In addition to living on HealthPricer.com, where consumers can search over 400,000 products from about 100 hand-selected merchants, the tool is now white-labeled and built into third-party sites, including HealthLine.com, HealthCentral.com, and QualityHealth.com.
The shopping tool allows consumer health publishers to add value to their sites in the form of a dynamic marketplace section.Meanwhile, users can access the HealthPricer feature within the context of their favorite health content sites.The technology employs a robust tagging system that is critical to building an effective shopping engine, Brown said.
“If you’re going to allow people to find products online without the context of retail store aisles to guide them, they need to know the process will be easy and that they’ll find the items they’re looking for,” Brown said.
Keep up the good work Michael and keep making things better!