Healthcare advocacy group says no more free lunches

Categories: Big Pharma | Posted On:

On Monday, a new Boston-based consumer advocacy group, Community Catalyst , attacked drug firms’ liberal use of free samples, lunches, and incentives to influence doctors to prescribe their branded medications.

The International Herald Tribune reports:

With a $6 million grant from the Pew Charitable Trusts, [Community Catalyst and the Institute on Medicine as a Profession, a research group at Columbia University] plan a national campaign calling for restrictions on the interactions between doctors and drug companies, and urging doctors to base their prescription writing more on medical evidence than on marketing.

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The pharmaceutical industry currently spends close to $12 billion per year on marketing directed toward doctors and their staff. More at PharmaGossip and Commercial Alert.

About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs.

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