Doctors trust drug reps about as far as they can throw them

Categories: Prescription Drugs | Posted On:

PharmaGossip posted today about a Which? survey of 200 UK general practitioners that collected data on the frequency of promotional contacts and mailings they received.

The BBC and PharmaTimes have both carried this story. The survey found that, on average, the sample group could expect 4 representative visits per month and five mailings per week. One respondent revealed that, in one month, they received nine visits, 34 mailings and were also invited to attend several conferences or meals.

It was also apparent that the respondents did not trust the information they received with only 7% reporting that they trust the information as much as they trust independent sources. Additionally, almost half (48%) of respondents agreed that more trusted independent sources are needed.

eDrugSearch - save on medication costs and get free drug coupons

About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs. - Search. Compare. Save.

0 thoughts on “Doctors trust drug reps about as far as they can throw them

Leave a Reply

Join Our Free Newsletter

Please enter email id

Get a weekly dose of money-saving tips on your medications, drug side effects alerts, drug interaction warnings, free prescription coupons, late-breaking safety information and much, much more!

Share via
Copy link