Big Pharma advertising: Too much “truthiness” and not enough truth

Categories: Big Pharma

Judy Aron at Consent of the Governed calls our attention to a comprehensive report from the New Jersey Public Interest Research Group (NJ PIRG) entitled “Turning Medicine Into Snake Oil: How Pharmaceutical Marketers Put Patients At Risk.”

Click here to download the pdf.  We encourage you to check it out.

About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs.

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