Big Pharma advertising: Too much “truthiness” and not enough truth

Categories: Big Pharma

Judy Aron at Consent of the Governed calls our attention to a comprehensive report from the New Jersey Public Interest Research Group (NJ PIRG) entitled “Turning Medicine Into Snake Oil: How Pharmaceutical Marketers Put Patients At Risk.”

Click here to download the pdf.  We encourage you to check it out.

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About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs.

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