Best stoner flick: Harold & Kumar — or Celebrex ad?

I keep hoping it will go away (after all, it’s been around for over a year), but I can’t seem to escape that two-minute-plus Celebrex ad with a bunch of freaky faceless people bicycling, drinking tea, painting fences, reading the newspaper, swimming with the fishes, dancing under the stars, and playing frisbee with the dog in slow motion. I guess I must be watching channels for the arthritis demo, like AMC, a little too often.

With the slo-mo and totally weird vibe of the ad, I’ve been thinking of pulling the ad into my video editing software and laying on a new soundtrack that would be more appropriate to the visuals. Here are my candidates:

  1. Lucy in the Sky with Diamonds
  2. Comfortably Numb
  3. Stairway to Heaven
  4. Hotel California
  5. Bohemian Rhapsody (the length is about the same…)
  6. Don’t Worry Be Happy (should be the theme song for all DTC ads)

I’m leaning toward Lucy at this point — if I ever get around to doing it. In the meantime, here’s a version of the Celebrex ad with a more ominous vibe.

About Cary Byrd

eDrugSearch founder, Cary Byrd, has been called an “e-health innovator” by MarketIntellNow, interviewed by top pharmaceutical industry journalists, invited to Matthew Holt’s Health 2.0 Conference and a Consumer Report's health summit, and highlighted on numerous health blogs.

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