I keep hoping it will go away (after all, it’s been around for over a year), but I can’t seem to escape that two-minute-plus Celebrex ad with a bunch of freaky faceless people bicycling, drinking tea, painting fences, reading the newspaper, swimming with the fishes, dancing under the stars, and playing frisbee with the dog in slow motion. I guess I must be watching channels for the arthritis demo, like AMC, a little too often.
With the slo-mo and totally weird vibe of the ad, I’ve been thinking of pulling the ad into my video editing software and laying on a new soundtrack that would be more appropriate to the visuals. Here are my candidates:
- Lucy in the Sky with Diamonds
- Comfortably Numb
- Stairway to Heaven
- Hotel California
- Bohemian Rhapsody (the length is about the same…)
- Don’t Worry Be Happy (should be the theme song for all DTC ads)