Pharma blogger Ed Silverman is a pretty unique animal — a newspaper journalist (for the Star-Ledger of New Jersey) who is actively engaged in the blogosphere. Ed conceded that he hasn’t reported much on Health 2.0 yet — largely because Big Pharma hasn’t done much in this area — but he was nice enough to answer a few of our questions.
Q: How do you define Health 2.0? As a journalist, how do you separate the reality from the hype?
A: In a perfect world, I see it as one big basket of interactive info coupled with meaningful discussion. Right now, though, I see a disjointed process for gathering or disseminating data. As they say in Texas, you can’t fool a fool. But I try to sort things out by reading a lot, talking to people and asking questions.
Q: What do you think are the most important implications for Health 2.0 for the pharmaceutical industry — short-term, and long-term?
A: Short-term — falling behind the curve by failing to find a way to communicate more directly with consumers. Long-term — if knowledge is power, then the industry will have to become more transparent. The industry too often cites regulatory oversight, trade secrets and fear of litigation as excuses for not communicating more openly, primarily with its customers.
Q: How should Big Pharma respond to the challenges of transparency? Do you see any pharmaceutical company in particular as taking the lead in social media?
A: By assigning its legal teams to research ways to engage the public without violating any laws. Saying “no” is safe and easy, but doesn’t accomplish anything.
The Glaxo Alli blog is interesting, if limited, with its attempts to engage select readers. The Johnson & Johnson BTW blog is curious, but feels constrained. Here’s an example of trying but not quite getting there — Lilly’s clinical trial database is a half-measure, with too many exceptions and not enough clarity.
6 responses so far ↓
1 Marc Monseau // Dec 26, 2007 at 2:48 pm
Cary — great series of interviews on Health 2.0. Ed’s right — it is easier to say no — but that doesn’t accomplsih anything. By taking small steps, companies can start to become more comfortable with being more open. All this takes time — but you have to start somewhere.
2 eDrugSearch Blog » Blog Archive » HEALTH 2.0 INTERVIEW SERIES — Fard Johnmar: “The first step is to decide what to change” // Jan 18, 2008 at 10:10 am
[...] HEALTH 2.0 INTERVIEW SERIES — Fard Johnmar: “The first step is to decide what to change” So far in our interview series leading up to the March Health 2.0 conference, we have talked with Scott Shreeve of Crossover Health and Ed Silverman of Pharmalot. Today we share our discussion with Fard Johnmar, founder of Envision Solutions and author of HealthcareVox. [...]
3 eDrugSearch Blog » Blog Archive » HEALTH 2.0 INTERVIEW SERIES — Jane Sarasohn-Kahn: “Transparency can drive out poor providers” // Jan 22, 2008 at 12:29 pm
[...] HEALTH 2.0 INTERVIEW SERIES — Jane Sarasohn-Kahn: “Transparency can drive out poor providers” In our interview series leading up to the Health 2.0 conference in March, we’ve talked with Scott Shreeve of Crossover Health , Ed Silverman of Pharmalot, and Fard Johnmar of HealthcareVox. Today we share our interview with Jane Sarasohn-Kahn, a health economist and management consultant who founded the Think-Health consultancy in 1992. She is author of the Health Populi blog and a member of the Health 2.0 conference advisory board. [...]
4 eDrugSearch Blog » Blog Archive » HEALTH 2.0 INTERVIEW SERIES — Matthew Holt and Indu Subaiya discuss the companies to watch in 2008 // Jan 28, 2008 at 8:41 am
[...] This is our fifth published interview in our series leading up to the event. So far, we’ve talked with Scott Shreeve of Crossover Health , Ed Silverman of Pharmalot, Fard Johnmar of HealthcareVox, and Jane Sarasohn-Kahn of Think-Health and the Health Populi blog. [...]
5 eDrugSearch Blog » Blog Archive » HEALTH 2.0 INTERVIEW SERIES — Unity Stoakes: “People working away in basements and garages right now are going to change the face of healthcare” // Feb 20, 2008 at 6:39 pm
[...] This is our sixth published interview in our series leading up to the event. So far, we’ve talked with Scott Shreeve of Crossover Health , Ed Silverman of Pharmalot, Fard Johnmar of HealthcareVox, Jane Sarasohn-Kahn of Think-Health and the Health Populi blog, and Matthew Holt and Indu Subaiya, the organizers of the event. [...]
6 Dan // Mar 9, 2008 at 7:00 pm
Pharmalot and it’s author is one of the more objective pharma blogs out there, because when a blogger becomes excited about progressive wrongdoing, they tend to become transparent, and thier anger and frustration becomes reflected in thier writing.
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